Design Merchants have been brainstorming ideas, custom making props, and bringing displays to life for over a decade.
We love innovation and creativity and get a thrill out of creating visual displays that catch the attention of our clients’ ideal customers. For 12 years, our clients have been whispering, “it must be magic, how do they DO that?”
We’re finally ready to share our techniques with you!
You've got your brilliant products that you've poured your heart and expertise into. You've got your beautiful branding that captures the essence of what you do. And you've got a whole bunch of Pinterest boards to inspire your displays.
And yet your visual merchandising isn't looking quite as… polished as it should.
Now’s not the time to give up, or be disheartened. We know you've already got the creative flair and the motivation required to create gorgeous displays that capture your buyer's attention.
All you need now is simply the foundational knowledge that expert visual merchandisers use to weave their magic - and we're going to share it with you.
Visual Merchandising Bootcamp is an online, self-paced course that will teach you how to create professional, beautiful, and inspiring displays, all within a fun and imaginative community.
With a combination of design theory and background of visual merchandising, this course will have you producing your own displays with confidence and creativity.
Even if you think you’re not a creative type, we promise you’ve got what it takes to design and create beautiful displays
Testimonials
Visual Merchandising Bootcamp is delivered across five online course modules
MODULE 1
The Main Elements of Visual Merchandising
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The what and why of visual merchandising
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The potential and importance of visual merchandising for your business
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Where it can be used to improve the customer experience
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The value of visual merchandising to your business
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Main elements of visual merchandising & how these fit into your location
MODULE 2
Visual Merchandising Design Principles
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The basics of colour theory
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The key types of groupings that are used in visual merchandising
- Repetition and pyramid
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The rule of threes and where it applies
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How to use these groupings and techniques, with examples
MODULE 3
The Visual Merchandising "Rules"
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How to stay ‘on brand’ in your visual merchandising through style guides
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The importance of brand consistency & how to create your own visual merchandising manual
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The rules and basic standards of visual merchandising
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When and how to break them!
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How to develop a solid foundation when it comes to your own visual merchandising
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The importance of housekeeping & maintenance
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The safety considerations that go into visual merchandising
- For you, your team and customers
MODULE 4
Display Building Blocks
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The step by step stages of creating your displays
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How to plan your display and make it fit your brand and products
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Display & structure types
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Fixture and prop ideas
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What goes into installing & styling your display on the day, which is the fun part! Creating your final display
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How to review & assess your own displays
MODULE 5
Create Your Own Display
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How to use our step by step guide to create displays through a range of video tutorials showing different types of displays, themes & products.
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Our top 10 tips to use on your Visual Merchandising journey
Here’s how Visual Merchandising Bootcamp works:
- You can sign up to the course any time you like (but the best time to do it is right now so you can get started!)
- You’ll receive access to the course content through our online learning platform
- Log in and work through each module at your own pace, with downloadables, presentations, and video walkthroughs to guide you
- Let us know if you have any questions or have any tricky bits you need help with
- Join our private Facebook group where you can share your progress and ideas with other students
- Start creating (and loving it!)
YES, I WANT IN!
We’ll lay out all the fundamentals of visual merchandising and support you the whole way through the course so you can feel confident in creating displays to suit your individual product and display needs. And, best of all, you’ll be able to inject your own flair into each design.
Visual Merchandising Bootcamp is a course that will repay your investment time and time again.
A little bit about myself ...
I'm Juliet Borshoff, the Creative Director and founder of Design Merchants. For over 25 years I’ve worked not only in visual merchandising but have also backed it up with studies in fine arts, interior design, project management, and training.
And after realising how much I absolutely love sharing knowledge about visual merchandising, I decided to create a course dedicated to just that: Visual Merchandising Bootcamp.
Bootcamp might sound a bit scary, but I promise it's not! This is a self-paced, fun course that will teach you the basics of visual merchandising, plus ways to bring your own creative twists to your commercial space.
My team and I are so excited to bring you into our world, so whether you're a solo business owner wanting to DIY your displays, are a manager keen to train your team on product display fundamentals, or are interested in becoming a visual merchandiser, this course will equip you with the knowledge and inspiration to get you out there and start winning over your customers.
Here's everything that's included in Visual Merchandising Bootcamp:
- Inaugural course
- 5 modules of core content delivered via the Design Merchants online learning hub
- Access to an exclusive student Facebook group where you can ask questions, share your displays, and stay inspired
- 1:1 email support from our Design Merchants team if you need it
- Worksheets and other downloadable resources to support your learning
- Video tutorials showing the various display stages
- Flexibility to start the course as soon as it launches or wait until you are ready, and then to work at your own pace
Showcase your products with the style, creativity, and flair that only you can bring!
Sarah-May B.
THE TERRACE GREENHOUSE
" Not only did I learn heaps from Juliet herself but also from seeing all the other visual displays by the other participants. I would definitely recommend this course and have found it very helpful with putting my own displays together for my own homewares and garden business."
Alisha F.
ARTIST
"I thoroughly enjoyed every minute of the visual merchandising training and would encourage anyone wanting to learn a new creative skill to put your trust in Juliet, her experience and passion is contagious, and the skills you gain are invaluable!"